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This web page swpersonalinjurylawyers.ca states the following, "Burns, Electrocutions and Explosions." We saw that the website said " Misdiagnosis and Failure to Diagnose." It also said " We cant prevent the unfortunate circumstances that lead to personal injury or disability claims, but we will get the results that help our clients find a new start through a fair and just settlement. Please contact us for a free consultation. At either our downtown Oakville, Toronto, Vaughan or Oshawa office." The header had personal injury lawyers as the highest ranking optimized keyword. It is followed by personal Injury lawyers, disability lawyer, and personal Injury claims which isn't as ranked as highly as personal injury lawyers. The next words swpersonalinjurylawyers.ca used was insurance claims. slip and fall was included but will not be seen by search engines.